HAPPY NEW YEAR
 FROM SULWHASOO
    FIRST CARE ACTIVATING SERUM
 LUNAR NEW YEAR EDITION

Wishing you 
 a new year filled 
 with happiness

In celebration of the year of the rabbit, 
Sulwhasoo 
 launches the First Care Activating Serum Limited 
Edition featuring a pair of rabbits and plum blossoms.

FIRST CARE 
 ACTIVATING SERUM 
LUNAR NEW YEAR EDITION
    First Care Activating Serum that awaken skin radiance 
 with JAUM ACTIVATOR™
PRODUCT DETAILS
AWAKEN SKIN RADIANCE
 WITH JAUM ACTIVATOR™
    
    
- 
    
JAUM Activator™, Sulwhasoo’s anti-
aging
golden ratio formula, make your
skin look healthier
and awake natural
radiance from deep within,
activating the
master of skin universe,
caring the skin’s
most essential element, vital to
fight
against signs of aging.
 
Sulwhasoo’s proprietary technology derived from an end-to-end 
data-driven product design 
 process encompassing ingredient 
selection, processing, formulation, and lead time.
AFTER 8 WEEKS OF USE
MAKE YOUR SKIN LOOK MORE 
RADIANT THAN EVER
Apply the First Care Activating Serum right after cleansing. 
 This unique first step serum instantly absorbs into your skin. 
Enjoy the fresh it 
 provides priming your skin from deep within.
- 
    

+7.64% ENHANCES
THE LOOK OF
SKIN RADIANCE - 
    

+10.76% INCREASES HYDRATION
 - 
    

+1.6% IMPROVES
THE LOOK OF SKIN
TRANSLUCENCY 
From a clinical study of 32 women (ages 35 to 36) 
 after 8 weeks of use, conducted from 
September 16 to November 15, 
 2019, by the P&K Skin Research Center, Korea
THE FIRST STEP 
 SKINCARE ROUTINE
    Apply the First Care Activating Serum right after cleansing. 
This unique first step 
 serum instantly absorbs into your skin. 
 Enjoy the fresh it provides priming your skin from deep within.

                










