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A HOLIDAY OF UNEXPECTED DELIGHT STEP INTO A WINTER TOWN OF DELIGHT In the stillness of winter, something extraordinary stirs. From a frosted branch, a single plum blossom awakens—soft, radiant, and quietly warm—reminding us that even in the coldest moments, beauty can bloom. Lift...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo CONCENTRATED GINSENG REJUVENATING CREAM RICH 50ml FIRST CARE ACTIVATING SERUM VI 15ml CONCENTRATED GINSENG REJUVENATING SERUM 8ml CONCENTRATED GINSENG REJUVENATING EYE CREAM 4ml RESILIENT...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo CONCENTRATED GINSENG REJUVENATING CREAM 50ml FIRST CARE ACTIVATING SERUM VI 15ml CONCENTRATED GINSENG REJUVENATING SERUM 8ml CONCENTRATED GINSENG REJUVENATING EYE CREAM 4ml RESILIENT AND...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo CONCENTRATED GINSENG REJUVENATING SERUM 50ml CONCENTRATED GINSENG REJUVENATING CREAM 5ml FIRST CARE ACTIVATING SERUM VI 8ml CONCENTRATED GINSENG REJUVENATING SERUM INTRODUCE SULWHASOO’S CONCENTRATED GINSENG...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo FIRST CARE ACTIVATING SERUM VI 90 ml FIRST CARE ACTIVATING SERUM VI 8ml ESSENTIAL REVITALIZING WATER EX 15ml ESSENTIAL REVITALIZING EMULSION EX 15ml CONCENTRATED...
REVITALIZE YOUR SKIN FOR A HEALTHY, YOUTHFUL COMPLEXION FIRST CARE ACTIVATING SERUM VI SOLD AT A RATE OF ONE BOTTLE EVERY 10 SECONDS1) OVER 520,000 CUSTOMERS HAVE USED MORE THAN 10 BOTTLES EACH2) SULWHASOO’S BEST SELLER3) FIRST CARE ACTIVATING SERUM VI 1) Based on...
REVITALIZE YOUR SKINFOR A HEALTHY,YOUTHFUL COMPLEXION FIRST CARE ACTIVATING SERUM VI SOLD AT A RATE OF ONE BOTTLEEVERY 10 SECONDS1)OVER 520,000 CUSTOMERS HAVEUSED MORE THAN 10 BOTTLES EACH2) SULWHASOO’S BEST SELLER3) FIRST CARE ACTIVATING SERUM VI 1) Based on SELL-IN results (Korea & international)...
REVITALIZE YOUR SKIN FOR A HEALTHY, YOUTHFUL COMPLEXION FIRST CARE ACTIVATING SERUM VI SOLD AT A RATE OF ONE BOTTLE EVERY 10 SECONDS1) OVER 520,000 CUSTOMERS HAVE USED MORE THAN 10 BOTTLES EACH2) SULWHASOO’S BEST SELLER3) FIRST CARE ACTIVATING SERUM VI 1) Based on...
NEWFIRST CARE ACTIVATING MASK HEALTHY-LOOKING RADIANCE WITHIN 15 MINUTES NEWFIRST CARE ACTIVATING MASK Experiencing a healthy-looking radiance powered by one bottle of effective ingredients ofFIRST CARE ACTIVATING SERUM VI* *Based on 5 sheets of First Care Activating Mask (25g/sheet x 5 sheets =125g)=Over 1...
REVITALIZE YOUR SKINFOR A HEALTHY,YOUTHFUL COMPLEXION FIRST CARE ACTIVATING SERUM VI SOLD AT A RATE OF ONE BOTTLEEVERY 10 SECONDS1)OVER 520,000 CUSTOMERS HAVEUSED MORE THAN 10 BOTTLES EACH2) SULWHASOO’S BEST SELLER3) FIRST CARE ACTIVATING SERUM VI 1) Based on SELL-IN results (Korea & international)...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTFIRMING CREAM NEWESSENTIAL FIRMING CREAM EX DEEP MOISTURIZING & ELASTICITY-BOOSTINGFOR VISIBLY YOUTHFUL, FIRM SKIN NEW ESSENTIALFIRMING CREAM EX ESSENTIAL WELL-AGING CARE WITH 28 YEARS OF HISTORY The first sign of aging is moisture loss. As we age,...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTBALANCING WATER NEWESSENTIAL REVITALIZING WATER EX 1 Function Upgrade Well-aging care with anti-oxidant benefits beyond just moisturizing 2 Ingredients Upgrade Globally patented ingredient1 provides radiant and youthful-looking skin 3 Formula Upgrade 10 Free Formula Skin-friendly and comfort...
EXPERIENCEVISIBLY VITALIZED SKININ THE NEXT MORNING OVERNIGHT VITALIZING MASK VISIBLY VITALIZEDDURING SLEEP Experience visibly vitalized skin in the nextmorning. For making your skin comfortableduring sleep, dermatologically friendly texturebuilds hydrated yet unstuffy moisture barrier toreduce moisture loss of skin and absorb nutritionefficiently for the next...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTBALANCING EMULSION NEWESSENTIAL REVITALIZING EMULSION EX 1 Function Upgrade Well-aging care with anti-oxidant benefits beyond just moisturizing 2 Ingredients Upgrade Globally patented ingredient1 provides radiant and youthful-looking skin 3 Formula Upgrade 10 Free Formula Skin-friendly and comfort...
A SENSORY REVELATIONBEYOND CLEANSINGTO RECAPTURE SKIN’S YOUTH THE ULTIMATE S ENRICHED CLEANSING FOAM Despite years of skincare to reduceand prevent the visible signs of aging, WRINKLES DEEPEN ANDSKIN LOSES VITALITY OVER TIME Daily stressors accumulate within the skin, leaving visible traces of aging that...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTFIRMING CREAM NEWESSENTIAL FIRMING CREAM EX DEEP MOISTURIZING & ELASTICITY-BOOSTINGFOR VISIBLY YOUTHFUL, FIRM SKIN NEW ESSENTIALFIRMING CREAM EX ESSENTIAL WELL-AGING CARE WITH 28 YEARS OF HISTORY The first sign of aging is moisture loss. As we age,...
AWAKEN REJUVENATING POWERSTARTING WITH CLEANSING NEW Concentrated Ginseng Rejuvenating Cleansing Foam Seasonal changes, breakouts*, and stressed skin**can weaken your SKIN’S REJUVENATING POWER—bringing signs of aging sooner than expected.Start revitalizing from the very first step with the CONCENTRATED GINSENG REJUVENATING CLEANSING FOAM. * Refers to...
CONCENTRATED GINSENG REJUVENATING SERUM INTRODUCE SULWHASOO’S CONCENTRATED GINSENG LINE HAS BEEN RENEWED OLDCONCENTRATED GINSENGRENEWING SERUM EX NEWCONCENTRATED GINSENGREJUVENATING SERUM RESTORE FIVE FACIAL ZONESWITH 100,000* GINSENG CAPSULES NEW CONCENTRATED GINSENGREJUVENATING SERUM *100,000 ginseng capsules in full-size product (30ml) SKIN LOOKING TWO YEARS YOUNGERAFTER 7 DAYS...
CONCENTRATED GINSENG REJUVENATING EYE CREAM INTRODUCE SULWHASOO’S CONCENTRATED GINSENG LINE HAS BEEN RENEWED OLDCONCENTRATED GINSENG RENEWING EYE CREAM NEWCONCENTRATED GINSENG REJUVENATING EYE CREAM RESTORE FIRMNESS AND RESILIENCE TO THE DELICATE SKIN AROUND THE EYES NEW CONCENTRATED GINSENG REJUVENATING EYE CREAM IMPROVING EYE-AREA ELASTICITY AND...
RESILIENT AND REJUVENATED, EVERY HOUR, EVERY MOMENT CONCENTRATED GINSENGREJUVENATING CREAM No.1* ANTI-AGING CREAM FOR 10 CONSECUTIVEYEARS *Based on cumulative sales in the Korean prestige market during the period 2015-2024 (Beauté Research SAS, Concentrated Ginseng Rejuvenating Cream Collection) VISIBLY LESS-WRINKLED AND FIRMER SKIN APPEARANCE FIRMNESS...
RESILIENT AND REJUVENATED, EVERY HOUR, EVERY MOMENT CONCENTRATED GINSENG REJUVENATING CREAM RICH No.1* ANTI-AGING CREAM FOR 10 CONSECUTIVEYEARS *Based on cumulative sales in the Korean prestige market during the period 2015-2024 (Beauté Research SAS, Concentrated Ginseng Rejuvenating Cream Collection) 100% OF USERS REPORTED VISIBLY...
CONCENTRATED GINSENG REJUVENATING SERUM INTRODUCE SULWHASOO’S CONCENTRATED GINSENG LINE HAS BEEN RENEWED OLDCONCENTRATED GINSENGRENEWING SERUM EX NEWCONCENTRATED GINSENGREJUVENATING SERUM RESTORE FIVE FACIAL ZONESWITH 100,000* GINSENG CAPSULES NEW CONCENTRATED GINSENGREJUVENATING SERUM *100,000 ginseng capsules in full-size product (30ml) SKIN LOOKING TWO YEARS YOUNGERAFTER 7 DAYS...
RESILIENT AND REJUVENATED, EVERY HOUR, EVERY MOMENT CONCENTRATED GINSENGREJUVENATING CREAM No.1* ANTI-AGING CREAM FOR 10 CONSECUTIVEYEARS *Based on cumulative sales in the Korean prestige market during the period 2015-2024 (Beauté Research SAS, Concentrated Ginseng Rejuvenating Cream Collection) VISIBLY LESS-WRINKLED AND FIRMER SKIN APPEARANCE FIRMNESS...
CONCENTRATED GINSENG REJUVENATING WATER INTRODUCE SULWHASOO’S CONCENTRATED GINSENG LINE HAS BEEN RENEWED OLDCONCENTRATED GINSENGRENEWING WATER EX NEWCONCENTRATED GINSENGREJUVENATING WATER REDENSIFY YOUR SKIN FROMDEEP WITHIN NEW CONCENTRATED GINSENGREJUVENATING WATER VISIBLY DENSER, FIRMER, AND LIFTEDSKIN EXPERIENCED BY 100% OF USERS* NEW CONCENTRATED GINSENGREJUVENATING WATER GINSENOMICS™ Ginseng...
CONCENTRATED GINSENG REJUVENATING EMULSION INTRODUCE SULWHASOO’S CONCENTRATED GINSENG LINE HAS BEEN RENEWED OLDCONCENTRATED GINSENG, RENEWING EMULSION EX NEWCONCENTRATED GINSENG REJUVENATING EMULSION REDENSIFY YOUR SKIN FROM DEEP WITHIN NEW CONCENTRATED GINSENG REJUVENATING EMULSION VISIBLY DENSER, FIRMER, AND LIFTED SKIN EXPERIENCED BY 100% OF USERS* NEW...
RESILIENT AND REJUVENATED, EVERY HOUR, EVERY MOMENT CONCENTRATED GINSENG REJUVENATING CREAM RICH No.1* ANTI-AGING CREAM FOR 10 CONSECUTIVEYEARS *Based on cumulative sales in the Korean prestige market during the period 2015-2024 (Beauté Research SAS, Concentrated Ginseng Rejuvenating Cream Collection) 100% OF USERS REPORTED VISIBLY...
CONCENTRATED GINSENG REJUVENATING AMPOULE INTRODUCE SULWHASOO’S CONCENTRATED GINSENG LINE HAS BEEN RENEWED OLDCONCENTRATED GINSENG RESCUE AMPOULE NEWCONCENTRATED GINSENG REJUVENATING AMPOULE RESTORE DAMAGED SKIN APPEARANCE* WITH THE ENERGY OF WHOLE GINSENG FOR VISIBLY LIFTED, FIRMER SKIN NEW CONCENTRATED GINSENG REJUVENATING AMPOULE *Reduced dryness and roughness...
SUPERCHARGEDALL DAY LONGWITH ONE JAR OF CREAM*IN THE MASK CONCENTRATED GINSENG RENEWINGCREAMY MASK EX * Based on the amount contained in five sheet masks TIGHTLY ADHERED ONTO THE FACEWITH TAILOR-MADE FITDOUBLE WRAPPING SHEETTM The outer floral-patterned sheet keeps hands clean and allows the creamy...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo CONCENTRATED GINSENG REJUVENATING CREAM RICH 50ml FIRST CARE ACTIVATING SERUM VI 15ml CONCENTRATED GINSENG REJUVENATING SERUM 8ml CONCENTRATED GINSENG REJUVENATING EYE CREAM 4ml RESILIENT...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo CONCENTRATED GINSENG REJUVENATING CREAM 50ml FIRST CARE ACTIVATING SERUM VI 15ml CONCENTRATED GINSENG REJUVENATING SERUM 8ml CONCENTRATED GINSENG REJUVENATING EYE CREAM 4ml RESILIENT AND...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo CONCENTRATED GINSENG REJUVENATING SERUM 50ml CONCENTRATED GINSENG REJUVENATING CREAM 5ml FIRST CARE ACTIVATING SERUM VI 8ml CONCENTRATED GINSENG REJUVENATING SERUM INTRODUCE SULWHASOO’S CONCENTRATED GINSENG...
A HOLIDAY OF UNEXPECTED DELIGHT Like a plum blossom blooming in the snow, Discover your own unexpected delight with Sulwhasoo FIRST CARE ACTIVATING SERUM VI 90 ml FIRST CARE ACTIVATING SERUM VI 8ml ESSENTIAL REVITALIZING WATER EX 15ml ESSENTIAL REVITALIZING EMULSION EX 15ml CONCENTRATED...
MORE LUMINOUS AND MORE RADIANT IMPROVES SKIN TONE IN JUST 2 WEEKS CONCENTRATED GINSENG BRIGHTENING SPOT AMPOULE CONCENTRATED FORMULA VISIBLY DIMINISHES DARK SPOTS A MORE EVEN SKIN TONE IN JUST 2 WEEKS MELASOLV™ provides intensive care for dark spots and a blend of tranexamic...
MORE LUMINOUS, MORE RADIANT FROM DEEP WITHIN SKIN CONCENTRATED GINSENG BRIGHTENING SERUM MORE LUMINOUS AND MORE RADIANT SKIN BY TOTAL BRIGHTENING CARE Concentrated Ginseng Brightenening Serum promotes visible improvement in 7 signs of brightening, skin tone, skin texture, skin radiance, skin clarity, brightness of...
MORE LUMINOUS, MORE RADIANT FROM DEEP WITHIN SKIN CONCENTRATED GINSENG BRIGHTENING SERUM MORE LUMINOUS AND MORE RADIANT SKIN BY TOTAL BRIGHTENING CARE Concentrated Ginseng Brightenening Serum promotes visible improvement in 7 signs of brightening, skin tone, skin texture, skin radiance, skin clarity, brightness of...
PORE-DEEP CLEANSING FOAMWITH MOISTURE-RICH FOAM GENTLE CLEANSING FOAM SULWHASOO’SSIGNATURE CLEANSING FOAM23 MILLION BOTTLES*SOLD TO DATE * Based on cumulated worldwide sales of AMOREPACIFIC (2017-2024) MOISTURE-RICH FOAMWITHOUT SKIN TIGHTNESS AND DRYNESS Water-gel type formula offersrich yet velvety foam for skin-comfort cleansing. Hydra Capture Complex™, Sulwhasoo’s...
PORE-DEEP CLEANSING OIL WITHOUT RESIDUES ON SKIN GENTLE CLEANSING OIL PORE-DEEP CLEANSING SKIN FEELS FRESH Roll smoothly with Soft-textured Oil onto face, removes skin impurities such as fine dust and even water-proof make-up residue from the pores. Cleanse thoroughly and skin feels fresh. HET-CAM...
EXPERIENCEVISIBLY VITALIZED SKININ THE NEXT MORNING OVERNIGHT VITALIZING MASK VISIBLY VITALIZEDDURING SLEEP Experience visibly vitalized skin in the nextmorning. For making your skin comfortableduring sleep, dermatologically friendly texturebuilds hydrated yet unstuffy moisture barrier toreduce moisture loss of skin and absorb nutritionefficiently for the next...
FROM SCRUB TO MASK,SINGLE ACTION, DUAL APPROACHIN-SHOWER GEL MASK WHITE GINSENG RADIANCE REFINING MASK SMOOTHER ANDMORE HYDRATED SKINBY GINSENG CRUSH ENRICHEDWITH GOLDEN HONEY Ginseng crush scrub infused by honeygently removes dead skin cells andhelps skin cell turnover to prepare your skinsmoother and more hydrated...
SEAMLESSLY COVEREDAND EASY TO PEEL-OFF CLARIFYING MASK SULWHASOO’S NO.1 MASK12 MILLION TUBES SOLDSINCE ITS LAUNCH * Accumulated worldwide sales figure from 2007 - 2021(sell-in) SMOOTHER LOOKING SKINWITHOUT DEAD SKIN CELLS Resilient-textured formula covers skin seamlesslyto remove skin impurities and dead skin cellswhen it dries.You’ll...
Ginseng-infused facialsoap with a gentlecashmere-like foam SIGNATURE GINSENG FACIAL SOAP Sulwhasoo meets <INSAMJANG> Inspired by the luxurious<INSAMJANG>(Ginseng Spa) fromthe early 20th century, Sulwhasoo crafted itsdistinctive Signature Ginseng Facial Soapwith a touch of refinement. An exquisite treatfor your skinwith ginseng-infusedcashmere-like lather Formulated with ginseng flower...
PORE-DEEP CLEANSING FOAMWITH MOISTURE-RICH FOAM GENTLE CLEANSING FOAM SULWHASOO’SSIGNATURE CLEANSING FOAM23 MILLION BOTTLES*SOLD TO DATE * Based on cumulated worldwide sales of AMOREPACIFIC (2017-2024) MOISTURE-RICH FOAMWITHOUT SKIN TIGHTNESS AND DRYNESS Water-gel type formula offersrich yet velvety foam for skin-comfort cleansing. Hydra Capture Complex™, Sulwhasoo’s...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTBALANCING WATER NEWESSENTIAL REVITALIZING WATER EX 1 Function Upgrade Well-aging care with anti-oxidant benefits beyond just moisturizing 2 Ingredients Upgrade Globally patented ingredient1 provides radiant and youthful-looking skin 3 Formula Upgrade 10 Free Formula Skin-friendly and comfort...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTBALANCING EMULSION NEWESSENTIAL REVITALIZING EMULSION EX 1 Function Upgrade Well-aging care with anti-oxidant benefits beyond just moisturizing 2 Ingredients Upgrade Globally patented ingredient1 provides radiant and youthful-looking skin 3 Formula Upgrade 10 Free Formula Skin-friendly and comfort...
CONCENTRATED GINSENG REJUVENATING AMPOULE INTRODUCE SULWHASOO’S CONCENTRATED GINSENG LINE HAS BEEN RENEWED OLDCONCENTRATED GINSENG RESCUE AMPOULE NEWCONCENTRATED GINSENG REJUVENATING AMPOULE RESTORE DAMAGED SKIN APPEARANCE* WITH THE ENERGY OF WHOLE GINSENG FOR VISIBLY LIFTED, FIRMER SKIN NEW CONCENTRATED GINSENG REJUVENATING AMPOULE *Reduced dryness and roughness...
2025 ADVENT CALENDAR
Step into a winter town of delight ❄️
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Must Haves
Experience a revitalizing transformation for your skin with our carefully curated signature products.
Holistic Beauty Service
Book a complimentary 15-min treatment to refresh and rejuvenate. Available at all stores.
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New Arrivals

SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTFIRMING CREAM NEWESSENTIAL FIRMING CREAM EX DEEP MOISTURIZING & ELASTICITY-BOOSTINGFOR VISIBLY YOUTHFUL, FIRM SKIN NEW ESSENTIALFIRMING CREAM EX ESSENTIAL WELL-AGING CARE WITH 28 YEARS OF HISTORY The first sign of aging is moisture loss. As we age,...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTBALANCING EMULSION NEWESSENTIAL REVITALIZING EMULSION EX 1 Function Upgrade Well-aging care with anti-oxidant benefits beyond just moisturizing 2 Ingredients Upgrade Globally patented ingredient1 provides radiant and youthful-looking skin 3 Formula Upgrade 10 Free Formula Skin-friendly and comfort...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTBALANCING WATER NEWESSENTIAL REVITALIZING WATER EX 1 Function Upgrade Well-aging care with anti-oxidant benefits beyond just moisturizing 2 Ingredients Upgrade Globally patented ingredient1 provides radiant and youthful-looking skin 3 Formula Upgrade 10 Free Formula Skin-friendly and comfort...
SULWHASOO'S ESSENTIAL LINE HAS BEEN RENEWED OLDESSENTIAL COMFORTFIRMING CREAM NEWESSENTIAL FIRMING CREAM EX DEEP MOISTURIZING & ELASTICITY-BOOSTINGFOR VISIBLY YOUTHFUL, FIRM SKIN NEW ESSENTIALFIRMING CREAM EX ESSENTIAL WELL-AGING CARE WITH 28 YEARS OF HISTORY The first sign of aging is moisture loss. As we age,...
A SENSORY REVELATIONBEYOND CLEANSINGTO RECAPTURE SKIN’S YOUTH THE ULTIMATE S ENRICHED CLEANSING FOAM Despite years of skincare to reduceand prevent the visible signs of aging, WRINKLES DEEPEN ANDSKIN LOSES VITALITY OVER TIME Daily stressors accumulate within the skin, leaving visible traces of aging that...
THE ULTIMATE S,UNLOCK ULTIMATE SKIN VITALITY NEW THE ULTIMATE S CREAM RICH 40 YEARS OF BIO RESEARCH This innovative solution improves signs of skin aging,restoring skin vitality and youthful appearance. *This video is a fictional production for better understanding. RESTORING SKIN’S VITALITY,3 SECRETS OF...
Perfecting Cushion & Lip
Achieve an effortless, flawless, and healthy radiance that seamlessly your natural beauty all at once.
The Ultimate S
Recapture Skin’s Youth With Ginseng Berry. Transform your skin in just 10 days.
The First Step Skincare Routine
Genuine beauty that delivers skin that glows with a healthy radiance.
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