
VISIBLY HEALTHY, YOUTHFUL-LOOKING SKIN
NOW AND OVER TIME
FIRST CARE ACTIVATING SERUM

NO.1 ANTI-AGING SERUM
IN KOREA1)
SOLD AT A RATE OF
ONE BOTTLE
EVERY
10 SECONDS2)
OVER 520,000
CUSTOMERS
HAVE USED MORE THAN
10 BOTTLES EACH3)
SUIWHASOO'S
BEST SELLER4)
1) Cumulative sales in 2025, based on Beauté Research data for Korea department stores
2) Based on SELL-IN results (Korea & international) from 2019 to 2025
3) Cumulative results from 1997 to 2025 in Korea
4) Based on the number of purchasers in Korea for 2025

AGING THAT COMES OVERLAPPING,
SPREADING IN A SINGLE MOMENT
“My skin has been
feeling tight and dry lately,
and its texture has
become rough.”
“The rough texture of
my skin makes
my fine lines stand out
even more.”
“Fine lines and
enlarged pores are
becoming more noticeable
on my face.”
“I’ve noticed
my skin looking dull
overall these days.”

AGING DOESN'T START WITH
ONE VISIBLE SIGN
IT BEGINS BENEATH
THE SURFACE
INNER
DRYNESS
ROUGH
TEXTURE
FINE LINES
ENLARGED
PORES
DULLNESS
First Care Activating Serum
helps protect against future visible signs of aging
for healthy, youthful-looking skin.

HELPS PROTECT ACCELERATED SKIN AGING
E.G.R.3 TECHNOLOGY™*
Powered by LYMPHANAX™, E.G.R.3 TECHNOLOGY™*
Addressing interconnected signs of aging at once,
it helps protect skin against future visible aging.
*Epidermal skin surface Grid Rebalancing Technology,
A bio-technology that helps maintain healthy looking skin

HELPS PROTECT ACCELERATED AGING AND
FORTIFIES SKIN’S RESILIENCE
ACROSS KEY VISIBLE AGING CONCERNS
FOR VISIBLY HEALTHY,
YOUTHFUL-LOOKING SKIN
PROACTIVE CARE
FOR PROTECTING EARLY
VISIBLE SIGNS OF AGING
ENHANCING
SKIN’S RECOVERY**
POWER FOR EFFECTIVE
CARE ON
ACCELERATED AGING

SULWHASOO’S PROPRIETARY
ANTI-AGING SAPONIN,
LYMPHANAX™
LYMPHANAX™, ginseng aged through 500-hour unique
natural fermentation process, delivers 20 times amplified
anti-aging saponins compared to regular ginseng.
It promotes hydration and helps protect accelerated aging*.
HOURS OF NATURAL
FERMENTATION
TIMES AMPLIFIED
ANTI-AGING SAPONIN
*In terms of helping to improve the appearance of skin firmness

ACTIVATING THE SKIN
JAUM ACTIVATOR™
Formulated with Solomon’s Seal, Peony, Lotus, White Lily,
and Rehmannia as the five key ingredients carefully selected
among thousands of ingredients.
Sulwhasoo’s patented ingredient JAUM ACTIVATOR™
activates skin to fortify skin barrier.

VISIBLE IMPROVEMENT
IN 5 MAJOR SIGNS OF AGING
AFTER USING 1 BOTTLE
INNER DRYNESS
INNER ELASTICITY
TEXTURE&PORES*
DULLNESS
FINE LINES

HELPS PROTECT IN
HARSH CONDITIONS
Even under intense environmental stress,
clinically proven to keep skin strong and resilient
without disruption.
SKIN MOISTURE
improvement in heated
VISIBLY REDUCES PORE*
in extreme heat conditions
**Pore Volume, Limited to temporary efficacy
SKIN TEXTURE
Improvement
inair-conditioned conditions
IMPROVEMENT OF
FINE LINES
After 8 hours
IMPROVEMENT OF
UNVEN SKIN TONE
After 12 hours

SAME AGE,
YET YOUTHFUL LOOKING SKIN
Sulwhasoo found that women who
used First Care Activating Serum
for over 10 years on average, appeared to have skin
that looks 13 years younger compared to their actual age

RAPID ABSORPTION
HELPS PROTECT AGAINST AGING SKIN
The First Care Activating Serum features
a skin-friendly formula that swiftly and
deeply absorbs upon application, delivering
immediate hydration to distressed skin

FIRST PEACE
Inspired by the tranquil and esoteric beauty
of Korean traditional gardens, the fragrance
FIRST PEACE is blended with 100% plant-derived
oil ingredients in keeping with Sulwhasoo’s
beauty philosophy focused on
skin's healthy beauty appearance.

TRANSCENDS TIME AND
GENERATIONS
FIRST CARE ACTIVATING SERUM
First Care Activating Serum
carrying on the aesthetics of Korea.
Sulwhasoo presents its 6th generation
showcasing the all-new history.
1977 2004 2009 2015 2020 2023

RADIANT AND INVIGORATED SKIN FROM
BEGINNING TO END
SYNERGISTIC DUO
TO BOOST SKIN’S
REJUVENATING POWER
FIRST CARE ACTIVATING SERUM &
CONCENTRATED GINSENG REJUVENATING CREAM
I feel that my skin’s
protective barrier
has been strengthen
My overall
skin felt
improvements
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